Senior Parcel
| Send | Subject | Primary CTA | Offer |
|---|---|---|---|
| D0 | You're in this week's $100 draw | Open the Household Guide | Confirm |
| D1 | 2026 programs many households 55+ never hear about | Browse the Household Guide | Benefits overview |
| D2 | Homeowners are tapping equity without refinancing | See My HELOC Options | HELOC options |
| D3 | Equity access that isn't a traditional loan | Check Equity-Sharing Eligibility | Home equity sharing |
| D4 | Preventive screenings for adults 50+ (your schedule) | See Screening Packages | Preventive screening |
| D5 | Sell without the listing circus — if you want | See Cash Offer Options | Cash home offer |
| D6 | Aging roof? Get matched with local pros (free) | Check Roofing Eligibility | Roof replacement |
| D7 | Same homeowner, very different HELOC terms | Compare HELOC Options | Compare HELOCs |